Post by nojime4575 on Feb 15, 2024 1:39:44 GMT -5
As a marketer I have often come across the need to create content and products that can go viral , a vitality that becomes even more important in an era characterized by the increasingly strong presence of social networks, both as a marketing and sales tool and as a recreational tool. . Every day we are literally bombarded by a flood of content, from companies and content creators, but not everyone is able to seize the opportunities that these new powerful means offer us. The beautiful book Contagious that Joan Berger wrote on the topic of virality goes in this direction and is always relevant.
Berger knows very well that people love to share ideas, stories and products with others and analyzes what are the characteristics that allow something to go viral, giving practical advice that allows Argentina Phone Number List content to be contagious, regardless of the type it belongs to. The book starts from an assumption: to understand how something becomes viral, we must not think about how it spreads, but precisely about its intrinsic characteristics, those that act in some way with people's psychology and that lead them to talk about it.
By analyzing several cases of viral phenomena, Berger outlines the six characteristics that contribute to generating word of mouth and popularity , summarizing them under the acronym STEPPS . Let's see them together. Social Currency We tend to share things that make us look good in the eyes of others, and in return we obtain a value that we can define as “ social currency. There are three steps to take advantage of this mechanism and make our products and content more attractive for sharing: Identify the characteristics that make a product notable compared to others.
Berger knows very well that people love to share ideas, stories and products with others and analyzes what are the characteristics that allow something to go viral, giving practical advice that allows Argentina Phone Number List content to be contagious, regardless of the type it belongs to. The book starts from an assumption: to understand how something becomes viral, we must not think about how it spreads, but precisely about its intrinsic characteristics, those that act in some way with people's psychology and that lead them to talk about it.
By analyzing several cases of viral phenomena, Berger outlines the six characteristics that contribute to generating word of mouth and popularity , summarizing them under the acronym STEPPS . Let's see them together. Social Currency We tend to share things that make us look good in the eyes of others, and in return we obtain a value that we can define as “ social currency. There are three steps to take advantage of this mechanism and make our products and content more attractive for sharing: Identify the characteristics that make a product notable compared to others.