Post by nojime4575 on Feb 15, 2024 2:15:33 GMT -5
2020, as we know, has so far been a different year from others due to the Covid 19 pandemic which is also impacting the digital scenario and media consumption . The search for constantly updated information, the need to overcome the conditions of isolation and social distancing, the need for entertainment and new forms of managing our time are the guidelines to which we can trace the changes recorded in consumers' relationship with the media . The now classic study proposed by we are social and hootsuite on the digital scenario at a global level, dated July 2020, illustrates well what the main developments of this period were.
As a starting point we have confirmation of the continuous increase in the number of connected users worldwide , now equal to 60% of the global population with an 8% growth compared to the previous year. Let's see Thailand Phone Number List in detail what we think are the main trends. Internet: mobile first First of all, on the way in which content is used, the predominance of mobile is confirmed. There is an increase in the use of personal computers also linked to smart working and the training needs of the younger population classes. All of this naturally has a fundamental impact on the content formats that companies will have to create.
Social networks: research and information channels on brands Regarding the use of social media, it must be underlined that more than 50% of the world population uses it and that this use is not unique. The average number of social profiles for each user is growing, approaching 9, a number certainly impacted by the recent lockdown. But during the pandemic, a strong trend emerged towards using social media to find news and even more so to find information on brands and products. In this respect, social networks have become the second search channel, immediately after the classic search engines.
As a starting point we have confirmation of the continuous increase in the number of connected users worldwide , now equal to 60% of the global population with an 8% growth compared to the previous year. Let's see Thailand Phone Number List in detail what we think are the main trends. Internet: mobile first First of all, on the way in which content is used, the predominance of mobile is confirmed. There is an increase in the use of personal computers also linked to smart working and the training needs of the younger population classes. All of this naturally has a fundamental impact on the content formats that companies will have to create.
Social networks: research and information channels on brands Regarding the use of social media, it must be underlined that more than 50% of the world population uses it and that this use is not unique. The average number of social profiles for each user is growing, approaching 9, a number certainly impacted by the recent lockdown. But during the pandemic, a strong trend emerged towards using social media to find news and even more so to find information on brands and products. In this respect, social networks have become the second search channel, immediately after the classic search engines.